On June 19, at one of OCA’s quarterly meetings that are held on Friday instead of Saturday, Wendy Kinney presented “Exceptional Networking” in her trademark red hat.

Here’s but a drop out of the deluge of information Ms. Kinney provided about marketing yourself through networking:

There are four drawers in your marketing filing cabinet:

• Attraction marketing (advertising)
• Interruption marketing (cold calls)
• Endorsement marketing (word of mouth)
• Customer service

When networking, you should have one association you go to for each of the drawers.

Ms. Kinney also shared with us many ideas for how to stay in touch, through verbal, visual and hand-to-hand methods.  The key, she said, is to determine each person’s preferred method of contact and customize your approach to suit each.

She also showed us her Stay In Touch System and how and why it worked.

For more information, visit www.readysetgomakemoney.com.

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